Panipuri Champion’s Cup

1. Organiser

The Panipuri Champion’s Cup (the “Contest”) is organised by Abdul Gafoor Suleman Usman Mithaiwala Restaurant LLC, Dubai, UAE (“Organiser”).

2. Eligibility

Open to walk-in customers aged 18 and over of any nationality
Valid government photo ID required for verification and prize collection
Employees of the Organiser and their immediate family are not eligible
Pregnant individuals and persons with health conditions are advised not to participate

3. Entry

Entry fee: AED 10 per attempt, paid in cash or card at the counter
Each participant may attempt multiple times across different days within the same month
Daily contest window: from 4:00 PM until close, at any participating UAE branch (Bur Dubai, Sharjah, Business Bay)
Panipuris must be eaten under supervision of branch staff for the count to be official

4. Recording and Instagram submission

Participants must record their own attempt clearly showing the count of panipuris consumed
Recording must be uploaded to the participant’s public Instagram account
Posts must tag @sulemanusmanmithaiwala and add the Organiser as a Collaborator
Submissions without proper tagging do not count toward the monthly prize

5. Verification

House staff verify and log every attempt on a manual scoreboard at each branch. In case of any dispute between video record and staff count, the staff count is final.

6. Prize

Monthly cash prize: AED 1,000
Awarded to the participant with the highest verified single-attempt count for that calendar month
Winner is announced on the Organiser’s Instagram on the 1st–3rd of the following month
Prize is collected in person at the Bur Dubai branch on production of original photo ID; or transferred to a UAE bank account on the winner’s written request
Prize cannot be exchanged for goods or transferred to a third party

7. Tie-break

If two or more participants have the same highest verified count, a live tie-break is held at the Bur Dubai branch within 7 days of month-end. Travel and incidentals to attend the tie-break are the participants’ own responsibility.

8. Disqualification

The Organiser may disqualify any participant for, without limitation:

Tampering with the count, regurgitation, or any unsafe eating practice
Disruptive or disrespectful behaviour toward staff or other participants
Fake, edited or AI-generated video submissions
Failure to provide valid ID at any stage

9. Media rights

By participating, you grant the Organiser a worldwide, royalty-free, perpetual licence to reshare your contest video and images on our social media, advertising, and websites — with credit to your Instagram handle.

10. Liability and safety

Participation is voluntary and at your own risk. The Organiser is not liable for any health consequences arising from voluntary participation. Participants are encouraged to eat at their own comfortable pace and to stop at any time.

11. Changes to the contest

The Organiser may amend or cancel the contest at any time with reasonable notice on the homepage and on Instagram, including in the event of force majeure, regulatory change, or operational reasons.

12. Governing law

These rules are governed by the laws of the United Arab Emirates and the courts of Dubai.

13. Contact

Questions about the contest: WhatsApp +971 55 713 3786 or email partnerships@sulemanusmanmithaiwala.com.